Because my second advert does not contain any dialogue, I only created a script for my second advert. This was helpful when I came to shoot my advert as I could communicate exactly what I wanted my actors to say. When I came to edit my footage this gave me a clear order and though I altered this slightly, the main structure is the same.
My risk assessment was very important during shooting as it ensured my actors and I were safe and were aware of potential hazards. This prevented any accidents happening during production.
I based my brand label on existing products such as Sure and Dove. I tried to incorporate images which related to the name 'Wave', using graphic images of sound waves. I featured my slogan 'working with you' underneath the product name to relate the brand to my advert. I used a blue, white and black colour scheme as these are unisex colours.
To create my pack shot I created a clipping mask of my brand label over an image of a plain deodorant bottle in Photoshop. I will feature this at the end of my adverts along with a voice over and my slogan. I also created a physical version of this design by sticking the label I created to an existing deodrant bottle, which I will feature within my adverts.