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Sunday, 17 September 2017

Trailer Analysis: Baby Driver


Baby Driver

Released in the UK on the 28th June 2017

Audience Appeal:

  • Starts with a recognisable and upbeat song to engage the audience
  • The shots are dynamic and constantly shifting the audience's viewpoint
  • The action and transitions between shots are timed well with the music and give the trailer an immersive quality
  • The appearance of the trailer is very aesthetic with highly saturated images to give the trailer a comic-book feel
  • Features several different shots which raise many questions which keeps the audience in suspense and wanting to know more
  • A comical scene is featured, amusing the audience

Genre Signifiers:

The audience assess the film to be an Action based on:
  • The fast pace of the trailer
  • The variation of car chases and action shots
  • The use of weapons, signifying conflict and violence
  • Themes of crime such as bank robbery and murder
  • Romance is featured, but it clearly isn't the main focus of the movie

Character & Representation:

  • The main character is Baby, portrayed by Ansel Elgort
  • We can tell he is the main character because he receives the most screen time and is also the only character who is named
  • It is said that he was in an accident when he was younger which is why he listens to music
  • He is a driver for criminals
  • He is mostly shown in sunglasses and casual clothes, presenting his as level-headed and calm
  • He is a very good driver
  • The audience learns very little about the other characters, but we assume that Kevin Spacey's character is important because he is the one giving orders. Because of his high reputation as an actor, we also believe he must have a leading role 

Branding:

  • At the beginning, logos for Sony, TriStar and MRC are shown
  • These logos are featured again at the very end of the trailer along with Working Title's logo
  • Instagram, Facebook and Twitter labels are shown
  • The name of the film is shown after all the action

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