10. Reflections on Finished Outcomes/Target Audience Response

Target Audience Feedback

Covers and Contents Pages

In order to evaluate my finished products, I visited my local park (Durnsford Road, London N11 2EP) and asked ten people (five male and five female) to fill out a questionnaire I'd made on their opinions of my magazine cover and contents page. I showed them print-outs of my products so that they could answer the questions. I chose this location as many people within the AB demographic live in the area and visit the park, and therefore I will be likely asking people within my Target Audience. I approached people who appeared to be between the ages of my 16-25 demographic and asked them to clarify their gender and age. To the left are some examples of the filled out questionnaires.

In general, the majority of the feedback was very positive. 8/10 people agreed that the magazine was appropriate for the 16-25 market, and those who disagreed were both males. This correlates with my feedback that only 7/10 agreed the magazine appealed to both men and women. This has indicated that if I were to change my product, I would have to add more male-oriented content in order to captivate the unisex market. 100% of those I asked agreed that the opinions reflected in my product matched their own ideals as well as targeting a sophisticated and fashion-savvy market. 50% of people agreed that they would purchase the magazine if they saw it on a retail shelf, which suggests my magazine is more niche than mainstream, conforming to the conventions of an independently produced fashion magazine, however if I were to make changes I may have included more mainstream imagery to appeal to a wider audience. A common additional comment was that my contents page was quite crowded, so I could have made my text and images smaller to create more space and not overwhelm my audience.

Website

On my website I'd embedded a short questionnaire which asked about my website audience. I received seven responses, three female and four male. 100% of them were aged between 16-25, which shows my magazine successfully appeals to my target age range. 5/7 had completed A-Levels or equivalent and 100% either had jobs or parents with jobs in the 'Higher' or 'Intermediate managerial' professions, indicating that my website appeals to an 'AB, culturally sophisticated' market. Positive comments on the website included 'nice images', 'eye-catching header', 'fun links and interactive buttons', 'profound and interesting articles' and 'good sense of brand'.

Final Reflections

In conclusion, I am very satisfied with my outcomes of this project. I believe there were only minor issues with my print work in terms of appealing to my demographic and overall their aesthetic and representation of values was a huge success. I am most pleased with my website which not only specifically appeals to my target audience, but is also engaging, attractive and presents positive messages around self-acceptance, equality and diversity.